How to choose images for your Facebook ads or posts to grab maximum attention?

How to choose images for your Facebook ads or posts to grab maximum attention_Catvertiser blog

By nature, people are visual learners and are attracted to images, especially the ones with people. Pictures and graphics are identified much faster than text. According to the MIT neuroscientists, human brain is able to process images even in 13 milliseconds. A photo helps to explain the story you want to tell your audience and can draw the eye of those scanning your Facebook page or website etc. This is...

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Don’t boost posts on Facebook manually. Automate.

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Marketers, editors and specialist responsible for communication activities on Facebook noticed, for sure, that organic reach is falling and it is harder and harder to reach their fans and other Facebook users. This is a business strategy carefully considered by Facebook. First of all, Facebook wants to be read as a newspaper. It would be great if you read it everyday or even few times a day. Nevertheless, Facebook wants...

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Catvertiser – Slack integration

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More efficient Facebook advertising campaigns management and monitoring We’ve just launched Catvertiser integration with Slack. Thanks to the integration you will receive notifications regarding Facebook advertising campaigns ran in Catvertiser straight to the Slack channel. Benefits of integration: You will be notified of: start of a new campaign, any mistakes in the campaign publication proccess , changes made in the campaign complies with the defined optimization rules, i.e. if there...

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Catvertiser mobile app for Android system available on the Play Store now!

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Catvertiser lets you control your Facebook campaigns straight from your mobile device using Android. So that you can check the results anytime, anywhere. Within the app, you have a preview of all your ongoing campaigns. You can also check your Facebook advertising activities results from the campaigns that are carry out in the current month. All the showing results are matched to the campaign target, i.e. for campaigns optimized for...

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Reach and Frequency – new campaign type available in Catvertiser

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Reach and Frequency (R&F) is the new buying mode that enables Facebook advertisers to more precisely plan/schedule and predict the cost and reach of the promotional campaigns. Marketers using R&F are able to accurately manage the audience size on Facebook and control ads frequency.   The advantages of the R&F campaigns: Better control of budget and reach. Facebook advertisers can predictably reach the exact number of Facebook users in their...

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Autooptimization rules – Catvertiser

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A few weeks ago we introdiuced a new future  – autooptimization rules, that help users to maenage Facebook campaigns. Now Catvertiser will be able to stop your ads after achieving the expected results and automatically change bids for gunderperforming campaigns or ads. You don’t have to worry about monitoring your campaigns any more – Catvertiser will keep an eye on them for you. Autooptimization based on a set of rules,...

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Pros and Cons of using Facebook for your ad campaigns

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Communicating with customers about products, services and company overall is an important part of every business. Nowadays this process became easier with development of Internet and social media. It simplified the communication processes and reaching the target audiences. It’s understandable that many companies, starting for start-ups and finishing with corporations, use online advertising as the significant part of their marketing strategies. However, online advertising has so many options to promote...

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Social Approach of Financial Institutions on Facebook

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Without any doubts the financial crisis have made an extensive shift in every industry and in every country around the world. Even though the financial sector is recovering, the shift and the time have made its deal. “The financial sector in general, and banks in particular, will never be the same” (Angel Berges). It is interesting to observe the tendency how online marketing and advertising in financial sector often disregarded....

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Facebook marketing trends for financial institutions in 2015

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The Digital Era has transformed the way financial institutions represent themselves. Smartphones, apps and online presence became a common thing for every business. Below you can find trends, which prevail in 2015 in Facebook’s financial industry Content Content is important. And even if it’s already thrice-told, the importance of content becomes more and more visible. Financial services are no different. Their Facebook pages are frequently updated with some new, fresh information, keeping their fans interested and engaged. The key trend in...

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Banks on Facebook: Adopting Practices

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Many of you know about the upcoming bank holidays in the UK and Ireland. Although there are some mismatches in dates in particular parts of the United Kingdom and Ireland, implications of bank holidays in all of them remain the same. Through years some traditions and rules might have changed, nevertheless, during these holidays banks are still not allowed to operate. I would like to take this opportunity and talk...

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