Conferences and Events 2015 (autumn – winter)


Sometimes it is not enough just to create a good ad in Facebook. The best prefessionals in  this area agree that every advertiser should constantly develop him/herself. One of the best ways to keep yourself updated is to attend conferences in your sphere of interest. Sometimes it is hard to quantify  the benefits of such events (especially if they are costly), however you can gain not only some valuable experience,...

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Track Multi-Product Ads with Google Analytics


Multi-Product Ads, since their rollout last year, have gained popularity and allowed advertisers promote multiple products within one advert. Multi-Product Ads solution is perfect for campaigns realized for stores and e-commerce sites. However, as for the tracking of multi product ads advertisers are stuck to conversion pixels which provide quite limited outlook on the behavior of the users visiting product page after seeing an ad on Facebook. Using Catvertiser integration...

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Facebook Ads Marketing Tools


Building creatives for your Facebook adverts might be really time-consuming and tricky activity. While you prepare Facebook ads creatives for your campaign you have to remember (naturally except the obvious fact to make your ads appealing to your audience) about some details which are fundamental to the success of your Facebook advertising campaign or can even determine whether your ads will be displayed. To help you save your time and...

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NBA Facebook fans are worth millions


If NBA playoffs were to be resolved on Facebook with advertisers’ money fighting for the teams’ fans, Boston Celtics would win it chasing in over seven million dollars. Of all the teams Miami Heat has the higher number of American fans on Facebook – 5,096,777 (34,9% of all their fans are from the US while Philipinos are leading the pack). But they didn’t make it to playoffs this year. Of...

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Even meat can be sold on Facebook


Facebook is second largest advertising platform in the world. According to the data provided by Facebook, over 2 millions of advertisers worldwide use it to promote their brands, drive sales to their stores or to advertise their products or services. On the other hand, there are still many marketers who do not use Facebook to increase sales and prefer spend their advertising budgets on other actions. However, creating performance sales-generating...

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Advertise your mobile apps and pay for installs


Mobile activity of internet users is skyrocketing and we can observe that almost all internet related tasks can now be done on mobile device. Therefore, advertisement for mobile apps gains more importance. Facebook, as the world second largest advertising platform offers really great solutions to advertise on mobile and to advertise mobile apps. Using Facebook advertising platform marketers can promote their apps using advanced techniques. Thanks to really extense targeting...

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Advertise your products effectively with Multi-Product Ads


Multi-Product Ads are one of the recent features in Facebook’s advertising platform. They allow advertisers showing up to 5 different products in one ad… We wanted to verify how they perform and how Facebook users react to such ads. Thus, we performed a small test and used Multi-Product Ads to promote the most important features of Below you will find how we made our test and what conclusions we...

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Use existing page posts to advertise your website


Some time ago we wrote about possibility to import your campaign creatives directly from Excel. Now, we have yet another way to speed up the process of preparing creatives for your Facebook advertising campaigns. Now you can use your previously created posts (including ‘dark posts’) to build creatives for your Facebook campaign for external website. Using your posts will help you start your campaign faster than ever and will eliminate...

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How Catvertiser can help you optimize your Facebook campaigns?


Working on development of Catvertiser on daily basis we are always trying to hear and react to needs and feedback of our customers. Our goal is to improve Catvertiser every day, solve advertising problems and lacks of standard Facebook advertising tools, help advertisers optimize their Facebook campaign and speed up processes that tend to be time cunsuming. In the first year we launched the most important features that help marketers...

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Power up your Facebook advertising with video ads


In the last couple of months we can see Facebook being dominated by videos. Since Facebook introduced autoplay for news feed videos we can see bigger consumption of video content. Thus, it’s no surprise that the significance of video advertising increased among the advertisers planning their Facebook advertising campaigns. At the moment marketers, while planning their advertising actions on Facebook start to think about how to use video ads in...

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