Tagged: cpc

Recommended CPA, CPC and CPM bids worldwide


In November we presented to you recommended CPA bids for Facebook advertising of Facebook Pages and external websites. In this months’ summary you will find comparison of recommended CPA (cost per action), CPC (cost per click) and CPM (cost per mille) bids for Facebook advertising for all countries worldwide. Data presented in the table below is based upon bid recommendations displayed in Catvertiser Facebook campaign creator.  

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Demographic report: Facebook users in South America


Two months ago we were summing up European users of Facebook, now it’s time to highlight the most important observations for South American countries. The overall population of Facebook in South America is almost 200 millions of users. Comparing to Europe, is around 100 millions lower number. However, taking into consideration the fact that Europe has 2 times bigger population than South America, it means that Facebook is more popular...

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Demographic report: Facebook users in Europe


In the new series of demographic reports we will try to summarize the European population of Facebook taking into consideration factors like percentage of population with Facebook accounts, percentage of mobile users and recommended bids needed for Facebook advertising in each European country. Facebook population of Europe is almost 300 000 000. Combining it with the fact that on average 35% of European citizens have their accounts on Facebook sounds...

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Facebook advertising campaigns on CPA basis


One of the core features of Catvertiser.com is a possibility to run Facebook advertising campaigns on CPA (cost per actions) basis- feature which is not available in standard Facebook tools. In this article we will try to explain how it is possible that Catvertiser.com offers advertising campaigns on CPA basis while Facebook advertising tools offers only CPC (Cost per click) and CPM (Cost per mille) and how using cost per...

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