Tagged: facebook page

Social Approach of Financial Institutions on Facebook

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Without any doubts the financial crisis have made an extensive shift in every industry and in every country around the world. Even though the financial sector is recovering, the shift and the time have made its deal. “The financial sector in general, and banks in particular, will never be the same” (Angel Berges). It is interesting to observe the tendency how online marketing and advertising in financial sector often disregarded....

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Facebook marketing trends for financial institutions in 2015

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The Digital Era has transformed the way financial institutions represent themselves. Smartphones, apps and online presence became a common thing for every business. Below you can find trends, which prevail in 2015 in Facebook’s financial industry Content Content is important. And even if it’s already thrice-told, the importance of content becomes more and more visible. Financial services are no different. Their Facebook pages are frequently updated with some new, fresh information, keeping their fans interested and engaged. The key trend in...

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Banks on Facebook: Adopting Practices

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Many of you know about the upcoming bank holidays in the UK and Ireland. Although there are some mismatches in dates in particular parts of the United Kingdom and Ireland, implications of bank holidays in all of them remain the same. Through years some traditions and rules might have changed, nevertheless, during these holidays banks are still not allowed to operate. I would like to take this opportunity and talk...

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Facebook advertising campaigns on CPA basis

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One of the core features of Catvertiser.com is a possibility to run Facebook advertising campaigns on CPA (cost per actions) basis- feature which is not available in standard Facebook tools. In this article we will try to explain how it is possible that Catvertiser.com offers advertising campaigns on CPA basis while Facebook advertising tools offers only CPC (Cost per click) and CPM (Cost per mille) and how using cost per...

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