Tagged: optimization

Conferences and Events 2015 (autumn – winter)


Sometimes it is not enough just to create a good ad in Facebook. The best prefessionals in  this area agree that every advertiser should constantly develop him/herself. One of the best ways to keep yourself updated is to attend conferences in your sphere of interest. Sometimes it is hard to quantify  the benefits of such events (especially if they are costly), however you can gain not only some valuable experience,...

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How Catvertiser can help you optimize your Facebook campaigns?


Working on development of Catvertiser on daily basis we are always trying to hear and react to needs and feedback of our customers. Our goal is to improve Catvertiser every day, solve advertising problems and lacks of standard Facebook advertising tools, help advertisers optimize their Facebook campaign and speed up processes that tend to be time cunsuming. In the first year we launched the most important features that help marketers...

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Case study – CPA bidding in WWF Poland campaigns


In the previous blog posts we were trying to convince you to try CPA bidding (not available using standard Facebook advertising tools) to optimize the costs of your Facebook campaigns. Now it’s time for the facts – case study presenting the effectiveness of CPA bidding in campaigns realized for Polish branch of World Wide Fund for Nature (WWF Poland).  

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Optimize your post campaigns with Automatic Post Advertising


Page post promotion is one of the most popular form of advertising used on Facebook. In order to reach broader audience for the content published on particular Facebook Page, advertisers boost their posts making them more visible and discoverable for wider audience. However, post advertising can be really time consuming task taking into consideration the fact that in many cases the responsibility for content management lays upon one person and...

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Catvertiser helps save Polish moose


We are really proud and glad to inform you that we collaborated with WWF Poland (World Wide Fund for Nature), Polish branch of international organization that is working on issues regarding conservation and preserving nature and environment. In our country WWF Poland is taking care of our valuable forests, rivers and endangered species of animals like lynxes, wolves, bears and Baltic Sea mamals. We had a pleasure to help WWF Poland set...

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Advanced advertising for your posts


As you all probably know, the changes in Facebook Edge Rank algorithm caused that the content added by brands on Facebook Pages is seen only by a part of the potential audience. In order to reach more people advertisers now need to run advertising for the posts published on their Facebook Pages. Moreover, posts can be also a good alternative way to advertise your website, app and Facebook Page –...

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Using UTM tracking in Facebook campaigns for websites


One of the best ways to check the effectiveness of your advertising efforts is using Google Analytics. However, it’s really worth tracking more than just the simpliest metrics like: visits, unique visitors or pageviews. Successful advertising in general is not about the number of people that saw your adverts. What really matters is the interaction of your audience with your ads and the behaviour of your potential customers after reaching...

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